Parks and recreation departments are at the heart of vibrant, healthy communities. However, managing facilities, increasing participation, and making informed decisions can be challenging without the right tools. That’s where Amilia’s integration with ActiveXchange comes in. By leveraging data-driven insights, this powerful partnership helps Parks and Rec leaders optimize programming, retain members, and create meaningful community engagement.
With the Canadian Parks, Recreation, and Sport Infrastructure Database, ActiveXchange provides up-to-date benchmarks and forecasting tools that help departments measure performance relative to industry standards. By utilizing AI-powered predictive analytics, organizations can anticipate trends and make data-backed decisions to improve operations and community impact.
Member retention is key to sustainable community programs. With 85% accuracy, ActiveXchange’s machine learning can predict dropouts within four weeks, allowing organizations to intervene early with targeted outreach and engagement strategies. This not only keeps members active but also increases participation and overall revenue.
Amilia and ActiveXchange offer deep member avatars, allowing parks and recreation administrators to pull extensive demographic data from public and paid data sources. This means you can compare participant trends against neighborhood-level insights, helping you:
Using ActiveXchange’s key market intelligence dashboards, organizations can:
Facility expansion planning is also made easier with dashboards that analyze where a new facility may be most effective based on participation trends and projected community growth.
Member retention is key to sustainable community programs.
Public funding is often critical for parks and recreation departments. With Social Value Reporting, organizations can quantify and showcase the financial impact of their programs on public health and community well-being. By demonstrating cost savings for public healthcare systems and other sectors, parks and rec administrators can strengthen funding proposals and advocate for future investments.
ActiveXchange has established a strong presence in Canada, the UK, Australia and the USA. As more municipalities embrace data-driven decision-making, this integration with Amilia is helping shape a more informed, connected, and active parks and recreation sector.
Harnessing data is no longer just an advantage—it’s a necessity. By integrating Amilia with ActiveXchange, Parks and Rec departments can improve community engagement, boost participation, and secure the resources they need to thrive. Ready to take your programs to the next level? Let’s get started!
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